Meet our team

Simon Holden
Chief Executive Officer

Simon is our CEO and responsible for the introduction of Living Memorial soil blend here in the UK. He is passionate about the environment and has extensive experience in the application of research and development. Simon is also the CEO of The Woodland Burial Company where our use of the soil originated in 2018.

Leo Walton
Chief Operating Officer

Leo is our Chief Operating Officer and is accountable for the strategic direction and business administration side of Living Memorial. With a background in science and engineering, he oversees all aspects of research, development, production and distribution.

Dan Shelton
Business Development

Dan is our Business Development Manager and looks after all our external partner relationships where we provide Living Memorial soil blend to crematoria owners or land managers dealing with the impact of ashes toxicity. He also works with partners – new and existing – looking to sell and distribute our soil and as a white label solution.